Amazon at its best!
The brand advertisement which really striked me is, Amazon India's recent SUMMER SALE CAMPAIGN . Their hashtag #aurdikhao and #whatteydeal really intrigued me. This is for two reasons, the first one being the usage of a very catchy and also familiar name to Indians, as they go for shopping. This not only represents, the mindset of the customers, but also the people who are the target audience of Amazon in India. The second reason for me liking this campaign is because of its creativity and implementation of their respective idea. They have come up time and again with newer advertisements on television, and those have asked people to do certain tasks in a very politely and affectionately(like given them a task to download the Amazon application on their mobile sets, in order to avail additional discounts and offers). Needless to say, people had started enjoying the advert...